Ford Motor Co. may have got off to a late start in China but Mullay and Company aren’t sitting around now! The Blue Oval is adding 100 dealerships this year alone in China with more to come at a brisk pace. This is where the growth is going to come from for the global automakers and the gloves are off to and the bank vaults opened up to grab as many new customers as possible!
BEIJING — Ford Motor Co. is adding 100 dealers in China this year, mostly in smaller cities in inland provinces where new car demand is surging, the company said today.
The move, more aggressive than a previously announced plan, will bring the number of Ford dealers in China to 340 by the end of the year, up from an original target of 310, said Joe Hinrichs, president of Ford’s Asia and Africa operations.
The company plans to introduce four new models in China over the next few years, including the Ford Edge crossover next month.