Men’s grooming market in Taiwan grows

The market for men’s grooming products is growing around the world. It’s been a big trend in the United States, and now we see evidence that it is growing in Taiwan as well.

The largest Online shopping site in Taiwan officially launched a men’s care section to satisfy growing demand in the men’s grooming market in Taiwan, an official from Yahoo!Shopping Mall said in a press conference Monday.

Men’s cosmetics sales in Taiwan grew 73 percent in the first quarter of 2010 compared to the same period of last year, according to sales performance statistics released by the online shopping company.

Sales of facial mask products showed fast growth, while other ranges, such as skin care and anti-acne creams, have also seen sales increase significantly in the first quarter of 2010, said Hsu Chen-fei, the company’s product director.

Men’s grooming products are selling well in China as well.

It will be interesting to see if the trends overseas also extend to the barbershop resurgence we’re seeing in the U.S.


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