We Chat has become a very popular app in China, with one reason being you can do so much from the app as explained above. Now Silicon Valley is taking notice and being “inspired” by the app, as even Mark Zuckerberg seems to have noticed. Expect Facebook Messenger to start having much of the same functionality as WeChat.
China, represented by the red line, began the year ranked tenth in terms of app sessions, with 1.8% of all sessions tracked by Flurry. By April, China had climbed to fifth with 2.7% of all sessions, and, in July, overtook the United Kingdom to become the second largest country, with 5.4% of sessions. By the end of October, China had further grown to 7.3% of sessions. The U.S., which declined in sessoin-share over the year, finished in October with 47%. If both China and the U.S. were to continue along their respective trajectories, China could overtake the U.S. by the end of 2013, with both countries converging around 23% app session-share.
The implications here are huge. Of course from a business point of view, sellers of apps have a huge opportunity in China. But it’s also important from a cultural point of view. The Chinese government wants to control its population by controlling information, but mobile apps present yet another source of information. Like the despots in the Middle East, the dictators in China will have to face a more educated and informed citizenry, and that will cause them problems.
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